Web Analytics and Consulting

Written on August 3, 2009 – 2:21 pm | by Nick |

You have hundreds of reports at your fingertips.  You have all kinds of numbers and percentages that can be studied for hours.  But you’re stuck and spinning your wheels trying to figure out what it all means.

It happens to most companies that install a web analytics program to their site.  They get the data instantly but they don’t have the resources to analyze it, provide recommendations and react.  Installing the analytics is only half the battle.  Maybe even less than half!

The real story lies behind what actionable insights can you take from the data being compiled to improve your site.  You need to understand search engine traffic as a whole as much as you need to understand your customer behavior on the site being optimized.  Why are you performing well in one engine but not another?  Why is one page converting while another page has a very high bounce rate?

How are you segmenting the data across all possible checkpoints?  These are all questions that require a careful analytical approach and in-depth consulting.  Without the expertise in SEO consulting all the data is useless.  It is just a collection of numbers being dumped in your lap.  To grow your site you need more than numbers.  You need recommendations.  You need someone to be totally honest and tell you why a page you are trying to drive traffic to stinks.

You don’t get that from an Excel file.  You get that from partnering with an SEO that believes in adding value through dedicated consultation.