Put Your Black Hat On

Written on January 29, 2010 – 12:54 pm | by Nick |

The best of the best know what is going on with both sides. They stay ahead of the competition by knowing what the cloakers are plotting and then go about their job in the correct way. White Hat produces long-term, positive results that will grow a client’s business. Black Hat is a short-term, desperation heave to try and gain traction in the engines. They’ll be found out eventually and then it is the client’s site that suffers and has to regain favor.